24Bottles and Borbonese at Milan Fashion Week: sustainable weaving

22 Sep 2021

24Bottles and Borbonese at Milan Fashion Week

The collaboration presented by 24Bottles and Borbonese at Milan Fashion Week was born like many of the best contemporary stories’ plots: a sustainable weaving that sews together worlds that are only supposedly apart.

Sustainability by Borbonese meets 24Bottles

The leading way to create a joint project between two Italian brands is the same as those who want to reduce their impact on the Planet every day.

Borbonese started the path towards sustainability in 2018. Already during the Autumn / Winter 2020 collection, the brand created an entire line with 100% recycled PET Nylon material. The company is also going to create a 100% sustainable collection by 2024.

We have woven a new idea of collaboration through the network of relationships that connects 24Bottles and Borbonese. The intent is to create value for the companies involved as well as for people and the environment.

Strapcycle Project by Borbonese

The awesome weaving game of the iconic nylon ribbons with the Borbonese logo is the Strapcycle Project. It becomes the leitmotiv of two new objects of desire: the lightweight shopping bag and the mini shoulder bag with 24Bottles x Borbonese Clima Bottle, a special edition of the insulated bottle by 24Bottles.

Shoulder straps are a trend of recent seasons. But for Borbonese, these are icons with a 10 years history, thanks to the iconic nylon Luna Bag. Today, the importance of sustainable reclamation made the tape with logos a starting point for a fresh and contemporary idea.

From collections’ stocks, Borbonese is recovering a lot of tapes with logos. It is now on centre stage again with the original Strapcycle Project creations, the Borbonese project which aims at innovation and sustainability.

Craftsmanship and design for cool and contemporary accessories

Borbonese’s craftmanship and 24Bottles’ original design are now creating a set of versatile accessories with a contemporary look.

The Borbonese shopping bag is the perfect ally for a whole day. Versatile and lightweight, it is created in recycled nylon entirely hand-woven. The mini shoulder strap of the same material is perfect to comfortably carry 24Bottles x Borbonese Clima Bottle.

24Bottles x Borbonese Clima Bottle is the ideal accessory to complete the look without losing sight of style and sustainability. Clima Bottle is the thermal bottle by 24Bottles. It keeps drinks cold for 24 hours and hot for 12. The 330ml size is specially designed for maximum performance in a compact and elegant shape.
Made of 18/8 food-grade stainless steel, it also has zero emissions. The CO2 emitted by raw materials, production, packaging and transport is offset thanks to the sustainable projects supported by 24Bottles.

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