24Bottles is now a Certified B Corporation

12 Apr 2020

We’re proud to announce that 24Bottles is now a certified B Corporation, and we’re happy to share this achievement with our beloved community.

Since its establishment back in 2013, we always wanted 24Bottles to be a company able to drive a positive change.

As stated on the B Corp website “Certified B Companies are a new kind of business that balances purpose and profit. […] a global movement of people using businesses as a force for good.

At 24Bottles we know that our commitment can make a difference, especially in times like these. Our Planet Earth is sending us unmistakable, warning signs. This requires us to consider the impact of our decisions on the environment as well as on workers, customers, suppliers and our communities.

What is a B Corp?

A B Corp, also known as a Certified B Corporation, is a company that has achieved specific high standards. The non-profit B Lab, which certifies the B Corp, sets those standards.

The B Corp criteria include checked social and environmental efficiency of a company, its effect on its workers and consumers, its accountability to the public.
When a corporation is rated B Corp, it must amend its legal governing documents to ensure that its board of directors balances profit and purpose.

B Corps have chosen to become part of a change in global culture towards the idea of business as a force for good. They’re redefining “success” by using income and development as means to a more significant cause. Also, they’re pledging to help create a more prosperous, sustainable economy.

What does it mean being Certified B Corp for 24Bottles?

Our business aims to save our home planet through a positive environmental and social impact.

We firmly believe that revenues and business must be on the same level as value-driven, social and environmental commitment.

Therefore, we choose our partners, workers and suppliers carefully. We ask them to share our values and our way of doing business.

What about the future?

We did not set our sights on the B Corp Certification as the final goal. We believe that this achievement is just the beginning. This is not the finish line, as our next mission is always moved forward.

We care about the planet, but we also care about people. 24Bottles is a brand made of men and women working every day to drive a positive change, envisioning a better and greener future for the generations to come.

Every day, we’re building it. Today, for tomorrow.

We’re just trying to make it easier for our community, with a bit of style: #startwithabottle