24Bottles takes over Milan: our cocktail party at the Design Week

16 Sep 2021

24Bottles at the Milan Design Week: patterns, cocktails and friends

The special September edition of Milan Design Week 2021 was the occasion to gather some friends, have fun, share a sustainable cocktail and preview the latest Fall Winter Collection with an immersive experience. The participation of 24Bottles at the Milan Design Week is always a fun time!

The Pattern Club: experience room by 24Bottles at the Milan Design Week

To present the new Fall Winter 2021 Collection, we wanted people to immerse themselves into our latest creative universe. Our aim was to guide them through every step of the journey that brings us to the final collection.
The 24Bottles Design Team set up an experience room where lights, sound, music, images, patterns, shades, colours, shapes and words melted into a unique, multimedia tale.
Guests could see how the spark of inspiration releases a creative energy that like a wave leads us to dream new worlds as if the wind whispered into our ears. Then comes the purpose, which like a tropical rain waters our earthy ideas, and ignites the fire of our commitment to a better future.

It’s sustainable cocktail time: happy hour with Travel Tumbler

We gave a completely different meaning to the happy hour. The most popular moment to share a cocktail with friends was made sustainable and stylish with 24Bottles Travel Tumbler. We offered our guests a sustainable cocktail experience with our insulated cup and stainless steel straws, to let them try firsthand how to avoid single-use plastics while having fun!

Recommended: enjoy with friends

After months of restrictions due to the pandemic, we were eager to meet again with the 24Bottles community in Milan and welcome new friends into our big family while presenting the latest Fall Winter Collection.
While Travel Tumblers were keeping our favourite cocktails cold for hours, we took the moment to chat, laugh and share new memories and dreams for the next season: cheers!

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