24Bottles x 10 Corso Como

06 Feb 2018

We are proud to announce the release of a limited edition Clima Bottle in co-branding with the iconic Milanese concept store 10 Corso Como.

10 Corso Como is a place like no other. It all began in 1990 when gallerist and businesswoman Carla Sozzani opened the Galleria Carla Sozzani for artists, photographers and designers at n°10 Corso Como in Milan. The converted garage turned into art gallery soon spread larger, with a bookshop and a garden café joining gradually. The following year 10 Corso Como opened its doors.

The new space was not only a “shop” nor just a “gallery”. It was necessary to coin a new expression to define this special place, merging culture and commerce, slow shopping and art, in an amazing industrial building. It was therefore introduced a new expression to define this special location. Sociologist Francesco Morace coined “concept shop” as a way to describe this new shopping approach. 10 Corso Como can claim to be the first “concept shop” ever opened. And, on top of that, it was founded by an Italian woman.

Among other beauties, you can now find a capsule edition Clima Bottle co-branded with 10 Corso Como. This limited series features black and white Clima Bottles adorned with the famous 10 Corso Como trademark, the white and black logo that has become an icon of global style, designed by American artist Kris Ruhs.