24Bottles and Vivienne Westwood have teamed up to create a new special edition Clima Bottle designed to raise awareness of the effects of climate change and the future of our planet, inspired by James Lovelock’s Gaia Theory to mark World Water Day.
“The Gaia Theory (James Lovelock) is as revolutionary as the theories of Einstein or Darwin; indeed it is a more complete theory of evolution. It has changed our perception of the world – and this will change our behaviour. Gaia is the name the Greeks gave the earth goddess and Lovelock chose it because of his insight that the earth is alive; Gaia and her life-forms have evolved together in a self-regulation system, and together they create the atmosphere which keeps her cool. If this harmony is broken then Gaia can no longer sustain or tolerate those same life forms; she, herself, will find a new equilibrium by moving to a hot state.” – Vivienne Westwood
The 24Bottles Clima Bottle promotes a zero-waste alternative to the disposable plastic bottle, saving 0,08kg of C02 from the atmosphere each time the bottle is used. Designed with a matt white finish and printed with Vivienne’s hand-drawn ‘Gaia! – the only one for me’ graphic, the bottle is made from a revolutionary stainless steel – able to insulate hot liquid for up to 12 hours, and cold for 24.
Vivienne Westwood has always used her collections and catwalk shows as a platform to campaign for positive activism. She has spent many years tirelessly speaking out about the effects of climate change and overconsumption, and has mobilised international attention around ecological crusading. Vivienne inaugurated the ‘Climate Revolution’ at the 2012 London Paralympics closing ceremony and continues to rally charities, NGO’s and individuals to join forces and to take action against disengaged political leaders and big business.