24Bottles x Nike: discover Joyride Urban Bottle special edition

30 Sep 2019

Joyride Urban Bottle
is the ideal, reusable bottle to hydrate responsibly and in style.

Find out more about the 24Bottles x Nike partnership and join the race!

The joy of sportspeople

Healthy hydration and clothing with exceptional technical features are determining factors for sportspeople at all levels.

Nike has always been the ideal partner for all athletes, creating specifically designed clothing for those who want to train and achieve their goals with better results.

The collaboration between 24Bottles and Nike was born to provide sports lovers with innovative solutions, allowing them to train in comfort, without sacrificing their style.

Sustainable Style

The idea of the 24Bottles x Nike collaboration was born to make your workouts more sustainable.

The all-new Nike Joyride is equipped with the latest technology. Designed to make the race feel more sustainable, Nike Joyride allows protection by microspheres that adapt to your foot’s shape.

Similarly, 24Bottles makes more sustainable one of the fundamental elements for sportspeople: hydration. A reusable stainless steel bottle allows you to avoid disposable plastic bottles and do something for the environment.

Buy Joyride Urban Bottle

Join the community

If you are in Milan, sign up to participate in Easy Run every Monday, and you could receive the Joyride Urban Bottle.

Only for Nike members, an exclusive discount.
Download the Nike app to find out more:

Download App

Sign up for the Race

Infuser Bottle by 24Bottles: make your favourite tea in your favourite bottle

13 Sep 2019

Designed for all the tea and infusion lovers.

Why an Infuser Bottle?

If you’re just going to make a cup of tea, why bother with a teapot? An all-in-one alternative is to use 24Bottles’ Infuser Bottle that makes brewing loose leaf tea easy and quick.
Not only green, black and white tea. With the Infuser Bottle, you can also make your favourite infused water, by simply adding chopped fruit and spices for a touch of extra flavour.
More comfortable than a mug, the Infuser Bottle is the best solution to take your most-liked brews on the go. Bring your hot tea to the office and your freshly infused water to the gym.
The Infuser Bottle keeps your tea hot for 12 hours and your infused water cold for 24 hours for smart, delicious, easy and stylish hydration.

The exclusive Infuser Lid

The brew-in-bottle Infuser Lid allows you to transform your 24Bottles into your new favourite tea infuser!
A beautifully-designed accessory to your Clima Bottle that allows you to make delicious, flavorful infusions to go.

With its extra-fine holes, the food-grade stainless steel infuser allows you the convenience to bring your favourite tea anywhere.
You’ll be able to enjoy a wide variety of tea, including fine loose-leaf teas such as Rooibos, to large leaf teas like Oolong.
The infuser is large enough to allow tea leaves to expand fully, thus bringing out the maximum flavour.
The filter keeps leaves, spices and fruit pieces in place, to let you savour all the taste with extreme comfort.
To make your desired strength of tea, simply take the infuser out from the bottle at the optimal time. Remove the infuser easily and safely with its heat-resistant grip and just discard the tea leaves.

Infuser Lid: how to use it

Simple and sustainable

The Infuser Bottle is an all-in-one tea accessory which will make your brew moments effortless and even eco-friendly.
You’ll only have one thing to wash when you’re finished, and you’ll say goodbye to single-use tea bag once and for all.

Wait, there’s more!

The Infuser Lid fits all 24Bottles’ sizes. You can use it as an accessory to your own Clima Bottle and even to your Urban Bottle.

Enjoy the infusion revolution!

24Bottles partner of X Factor 2019: the sustainable side of music

11 Sep 2019

24Bottles partner of X Factor 2019 for sustainability

Why we chose to support the plastic-free project for the Sky Italy talent show.

24Bottles is official partner of X Factor 2019, the thirteenth edition of the Sky Italy talent show starting on Thursday, September the 12th. Hosted by Alessandro Cattelan, the jury is composed of Mara Maionchi, Sfera Ebbasta, Samuel and Malika Ayane.

Sustainability is an increasingly discussed topic. Nowadays, several organizations are promoting real actions to raise awareness of the environmental crisis and people’s health. Companies like Fremantle and Sky are committed to various corporate social responsibility projects and are adopting solutions to avoid disposable plastic.

The idea of making X Factor 2019 plastic-free immediately appealed to us at 24Bottles, and we are glad to help Fremantle and Sky put this significant project into practice.

X Factor 2019’s contestants received a 24Bottles reusable bottle

Each contestant of X Factor 2019 received its own 24Bottles stainless steel bottle, to be reused throughout their participation to the program.

24Bottles’ reusable bottles will also be available in the X Factor 2019’s loft to be used in common areas. Contestants can refill their own bottle directly from drinking water fountains, thus eliminating disposable plastic bottles.

The X Factor 2019 crew is plastic-free

Not only contestants but also all the members of the X Factor 2019 crew received their own 24Bottles.

From cameramen to audio technicians, 24Bottles provided them with reusable, stainless steel bottles. Sky Italy’s television studios are equipped with water fountains, thus contributing to further reducing the environmental impact of the entire production of the TV show.

Why 24Bottles partnered with X Factor 2019 for sustainability?

We at 24Bottles chose to support the X Factor 2019 plastic reduction project because it is a real commitment to the environment. All the people working at the production and creation of the TV show are actively involved in the plastic-free project.

24Bottles and X Factor 2019 decided to launch a concrete signal to take action for sustainability.
We wanted to demonstrate how easy it is to lead a more sustainable and environmentally conscious lifestyle: it’s as simple as drinking water from a reusable bottle.

Win the X Factor 2019 final live show with 24Bottles

X Factor 2019 is plastic-free with 24Bottles. If you’re a fan of the sustainable side of music, we have good news for you.

You can participate in the 24Bottles contest to win two tickets and attend the X Factor 2019 final live show.

By purchasing 24Bottles’ refillable, stainless steel Urban Bottle and Clima Bottle from September the 15th 2019 to November the 15th 2019, you will be able to participate in the draw to win tickets to the final live show.

Participating in the contest to attend the X Factor 2019 final live show is very easy. You just need to follow a few, simple steps and take part in the final draw to win one of the five pairs of tickets available.

Win X Factor 2019 final show with 24Bottles!

Only Italian and San Marino Republic’s residents can enter the contest.

Find out how to enter the contest

X FACTOR is a trademark of FremantleMedia Limited and Simco Limited. Licensed by FremantleMedia Limited. xfactor.sky.it

Do your part for the Planet and the Amazon: adopt a tree of 24Bottles’ forest

09 Sep 2019

We planted 1000 new trees:
do your part for the Planet and the Amazon, adopt one!

Adopt a Tree

How to save the Amazon, that is the question to which the world needs to find an answer soon.

24Bottles stands out as a brand who actively cares about the environment. We help people reducing their carbon footprint by refusing single-use plastic bottles.

Now we want to help everyone take action and save our Planet.

August 2019 saw global outrage erupt over the fires in the Amazon, the lungs of the Planet. But the issue isn’t limited to that area.
Devastating fires ignited all across the globe, from East to West, including Siberia, Canada, Indonesia, Africa and even Italy, 24Bottles’ homeland.

Helping protect the natural world is vital. We are deeply concerned about the ongoing crisis in the Amazon as well as the overall Planet Earth crisis, which highlights the delicate balance of climate, biodiversity, and the wellbeing of indigenous peoples.

How can we save the Amazon, other forests and our Planet?

24Bottles is Carbon Neutral.
We offset the overall amount of CO2 involved in the whole production and distribution chain through international reforestation projects.

We do this every day.
Today, we want to do it even more.

That’s why we planted 1000 new, extra trees and decided to create a new forest, Oxygen².

We named it after our first one, Oxygen, and we squared it. Because only an exponential commitment from us all, as a company and as individuals, can be the real change our Planet deserves to keep on breathing.

What can you do? Adopt a tree of our Oxygen² forest!

Our new trees are located in Cameroon, Colombia, Guatemala and Kenya. Through the official hashtag #SaveTheAmazon, 24Bottles has decided to launch its own green challenge: everyone can adopt one of the 1000 new trees.

Adopting a tree of 24Bottles’ forest is super easy and free.
You just need to click the below link to redeem your tree and start following its growth through GPS technology with real images.

Adopt a Tree

Share the love!

Now that you’ve become a happy parent of a beautiful tree, we invite you to share it on Instagram with the hashtag #SaveTheAmazon.

Tag your friends, invite them to do the same, and we’ll all be part of the same forest.

Keep the oceans blue, the planet green and wildlife safe: now is the time to take action.

Inspiration FW 2019/20

02 Sep 2019

Inspiration FW 2019/2020

The Inspiration Fall Winter 2019/20 marks an exciting new chapter for 24Bottles, as we were eager to let you enter our unique cosmo.

We’ve gathered here all the colour breakdowns, thinking and visions which have led our imagination and artistic impulse while working on the new collections.

24Bottles’ Inspirations brings you closer to our Design Team as a guide through our creative process and gives you a sneak peek behind the scenes of where the magic happens.

Inspiration outlines the spirit, ideas and visual outputs of all our patterns and designs to trace a peripheral synthesis of 24Bottles’ new stylistic path: let us guide you through 24Bottles’ world.

Urban Vitality is the perfect representation of 24Bottles’ insatiable lust for colour, an accurate depiction of the brand’s vision leading to an unconventional world.  Vitality has a lot to do with surprising, chance encounters which can easily happen while living in a fast-paced urbanity, where dreamy feels of youthful liveliness render an absolute vibrant spontaneity of shapes and colours.  This newly explored chromatism is the door to the unexpected.

Depicting the duality of a metropolitan city, Eco-utility builds powerful contrasts where clean shapes give an apparent order, but bold colours and systematic repetition integrate chaos elements.  Urban spaces are now lived in by a new, eco-conscious generation, along with its frenetic activity, technological connectivity and double interpretations.  A nod to a functional yet sustainable future, a progressive nature, an urban eco-regeneration: it’s like opening a package to find a completely unforeseen and surprising world.

Patterns transform everyday basics with a focus on organic surfaces, wisely mixed with refined and considered colours. Shapes convey elevated normality, tones are inspired by breathtaking landscapes, and shades resemble familiar places of sparkling modernity.  Marbles, wines and fabulously diverse nature are the intrinsic impulses of the Enhanced Essentialist.  

Get Lost paves the way to a fantasy adventure, enticing the senses and evoking emotions via colour and shapes, portraying the soft feeling of natural textiles and outdoor motifs.  Tones are rich and earthy, patterns explore and experiment with naturescapes, creating a youthful collage with a unique take to the abstract interpretation of nature.

24Bottles x Noodoll: Back To School has never looked this cute

26 Aug 2019
24Bottles x Noodoll back to school reusable stainless steel bottle
24Bottles x Noodoll Collection

24Bottles x Noodoll: Back To School, sustainable style

24Bottles and Noodoll joined forces to make a brand-new range of extra lightweight, reusable, stainless steel Urban Bottles especially designed for kids and loved by everyone.

Together, with the 24Bottles x Noodoll Collection, we wanted to offer an alternative for kids to be more sustainable at school. Yiying Wang, Noodoll’s founder, explained this perfectly:
“As a mother, I want to make sure my daughter also understands the importance of looking after the environment. Pushing back against throwaway culture, I want her to become accustomed to looking after and re-using items which were previously seen as disposable. As a result, we have designed this range with 24Bottles whose founders themselves are environmentally conscious parents, which we hope to expand on with other similarly sustainable products. Join us in our quest by reducing, reusing, and recycling.

24Bottles x Noodoll back to school reusable bottle
24Bottles x Noodoll Collection

24Bottles x Noodoll Collection features the exclusive Sport Lid

Ricecube, Ricecarrot and Ricepudding Urban Bottles are presented with the exclusive Sport Lid by 24Bottles. Featuring an innovative, pop-up straw, the Sport Lid allows a comfortable one-hand opening, a convenient solution for everyday hydration.

The pop-up straw is designed for sportspeople to offer them a more convenient, non-stop drinking experience while doing sports.

Sport Lid it’s perfect for kids, too, and now they can have their own personal, reusable bottle with a super comfortable, easy and safe opening.

Why 24Bottles x Noodoll?

London based design and lifestyle brand Noodoll is a contemporary character-led design brand based in London. Established by designer Yiying Wang in 2009, Noodoll began as an illustrated book featuring a cast of monsters who were made from rice and noodles.
Following successful collaborations with other design brands, Noodoll now sets its sights on reducing single-use plastic consumption joining forces with 24Bottles, focusing on helping people improve their health and quality of life in an environmentally friendly way with a range of reusable stainless steel water bottles.

24Bottles x Noodoll back to school reusable refillable stainless steel bottle
24Bottles x Noodoll Collection

About Noodoll

Established by designer Yiying Wang in 2009, Noodoll began as an illustrated book featuring a cast of monsters who were made from rice and noodles.

They now make a host of products featuring happy Ricemonsters including plush toys, stationery and accessories. At the heart of Noodoll’s design ethos are playfulness, uniqueness and quality!

Noodoll’s toys bridge the gap between collectable design items and children’s plush toys, and with this, they make great design accessible to everyone. Noodoll products fit seamlessly into the modern home and they encourage everyone to add a roarsome touch to their life!

Noodoll relish bringing their characters to life and sending them out into the world. They design each of their monsters complete with a personality and there’s a Ricemonster for everyone!

From Taiwan to London

Growing up in Taiwan, Noodoll’s founder Yiying Wang lived and breathed cartoon characters, Manga, and comics. Her love for drawing and design eventually saw her undertake a Master of Arts at Central Saint Martins College in London, where the first iteration of her Noodoll characters came to life.

As part of her final MA project, Yiying created a range of characters made from rice and noodles that resided in fictional Noodle Town and Rice Town. Her talent was already clear: during her final MA show she got an offer to start a fashion brand based on her creations.

Yiying worked with that fashion brand for five years before deciding to start her own company in 2009 to pursue her dream of creating characters and stories.

Today, Noodoll produces a host of products featuring their happy Ricemonsters, including plush toys, stationery, and accessories.

24Bottles x Noodoll back to school reusable refillable stainless steel bottle

Playfulness and uniqueness

“At the heart of Noodoll’s design ethos is playfulness and uniqueness. My vision is to create a world where everyone embraces their differences, making people feel content with themselves through the company of our Ricemonsters, as they come in all kinds of shapes and colours, just like us!” said Yiying Wang.

24Bottles x Noodoll: sustainability

We at 24Bottles are very happy to work together with Noodoll, because of their effective commitment to sustainability.

At Noodoll, they have taken some fantastic steps to lower their impact, such as going plastic-free, using eco-friendly paper tape, and reusing cardboard boxes.

For Yiying, sustainability isn’t just about surface-level changes; it’s also a core part of how Noodoll approach their business operation:
“As a small business, we are conscious of the environment and the unnecessary waste that we can sometimes generate. We do what we can do on a daily basis. Little things like bringing our own packed lunches, drinking tap water from our refillable bottles, recycling boxes from our neighbourhood to re-use for wholesale orders, and using our custom tissue paper to wrap our toys. We also run a Noodoll surgery, where we fix any damaged toys for free, meaning that our Ricemonsters can last longer and be a friend for life!”

SOU SOU and 24Bottles in Taiwan: sustainable Italian-Japanese design

13 Aug 2019

SOU SOU and 24Bottles went to Taiwan! 24Bottles partnered with SOU‧SOU, the Japanese brand widely monitored by fashion trend-setters and loved by young artists all over the world.

SOU‧SOU 24Bottles

SOU SOU and 24Bottles

The opportunity for this partnership came in conjunction with the extraordinary opening of the first SOU‧SOU store in Taiwan.

To frame this highly anticipated event was Eslite R79, where the Kyoto SOU‧SOU store was completely re-created. 
The style of the Eslite R79 store was adapted to match the Japanese brand’s style. 
Shop windows were covered with authentic patterns so that fans can get to know SOU‧SOU at close range.

At 24Bottles, we’re thrilled to be working with SOU‧SOU because we love the brand’s unique patterns and history.

sou sou

About SOU‧SOU Kyoto

SOU · SOU was founded in 2002 by textile designer Katsuji Wakisaka, architect Hisanobu Tsujimura and producer Takeshi Wakabayashi.

Childlike motifs and bright colours are the brand’s emblem, designed in Kyoto, with a nod to the evolving seasons’ beauty.

With SOU · SOU, a contemporary and vibrant Japanese aesthetic is emerging in Kyoto, reminiscent of the former Japanese capital’s vitality.

SOU‧SOU hopes to revive traditional Japanese craftsmanship through design.

The aim of SOU‧SOU Kyoto as a brand is to “[create] a new interpretation of Japanese culture based on Japanese tradition.”

Instead of reproducing patterns from ancient kimonos on shirts and bags, SOU‧SOU Kyoto designers re-examine what is appealing about traditional Japanese models and then use that understanding to produce something fresh.

sou sou taiwan

The SOU · SOU show at Eslite R79, has been combined with the print “Ten numbers”, the pattern chosen to dress one of the two Urban Bottles of the SOU · SOU x 24Bottles collaboration.

The print was also used to create a beautiful digital wall and an exclusive exhibition of 80 designers’ original paintings, to feel Kyoto’s beauty under the nib of the designer.

24Bottles at Firenze Rocks with Live Nation

16 Jun 2019
Firenze Rocks Live Nation 24Bottles backstage concert
Firenze Rocks Live Nation 24Bottles backstage concert

We partnered with the entertainment company and venue operator Live Nation at Firenze Rocks Festival to help reduce the consumption of single-use plastic in the backstage area.

Firenze Rocks Live Nation 24Bottles backstage
Firenze Rocks Live Nation 24Bottles backstage

Live Nation’s staff and artists could reuse their personalized bottles, and an awareness campaign has been activated to spread the sustainability message to the Festival’s audience.

Live Nation invited all concertgoers to collect plastic waste and bring it to the recycling stations. To thank the audience for their active involvement, we gifted them with the Special Edition Firenze Rocks Urban Bottle.

Along with Rolling Stone Italy, we raised awareness of plastic pollution by asking people to take part in a quiz and test their knowledge on the issue.

Emilio Pucci x 24Bottles Limited Edition presented at Unexpected Pucci

12 Jun 2019

24Bottles at Unexpected Pucci: dive into the glamorous atmosphere of “Unexpected Pucci” and find out more on the exclusive Emilio Pucci x 24Bottles Limited Edition.

Emilio Pucci x 24Bottles Limited Edition reusable stainless steel bottle
Emilio Pucci x 24Bottles Limited Edition

24Bottles at Unexpected Pucci

Emilio Pucci x 24Bottles Limited Edition was revealed to the world on June the 12th during a glamorous launch event held at Palazzo Pucci, in the beating heart of Florence, Italy.

The stainless steel of 24Bottles met the unmistakable pattern designs of the Italian fashion house, giving life to Vivara Urban Bottle and Torre Urban Bottle, which were part of a huge exhibition created and supervised by Laudomia Pucci, daughter of the late Italian stylist

Unexpected Pucci: the book

Published by Rizzoli New York and written by Laudomia Pucci, the new Unexpected Pucci book goes beyond fashion and lets the reader dive into the colourful world of Emilio Pucci.

Unexpected Pucci unveils all the most important Pucci interior design projects, from its foundation to the present with a special introduction by Suzy Menkes, editor of Vogue International, and the contributions of journalist Angelo Flaccavento, architect and designer Piero Lissoni and artists Francesco Vezzoli and Joana Vasconcelos.

Unexpected, in fact. Carpets, porcelains, pieces of furniture that, over time, have embellished all the most important moments of our Maison: now it is necessary that all this creative wealth reaches people, especially the younger ones who have not lived through the years in which these deluxe collaborations were born.

Emilio Pucci x 24Bottles Limited Edition reusable stainless steel bottle
Emilio Pucci x 24Bottles Limited Edition

The launch event

In Palazzo Pucci has been set up a creative labyrinth which, from above, draws in a stylized way the iconic Torre fantasy, where all the protagonists of the book are displayed, including pieces of furniture made with the most illustrious brands of the design world

Emilio Pucci x 24Bottles Limited Edition at Unexpected Pucci

24Bottles and Emilio Pucci

Emilio Pucci and 24Bottles have teamed up to create an exclusive Limited Edition of two bottles dressed with world-known, historical patterns of the Italian fashion house: Vivara and Torre.

Emilio Pucci designs are instantly recognizable and embody playful femininity that breaks with convention and looks at fashion in a new light.

Emilio Pucci x 24Bottles Limited Edition reusable stainless steel bottle
Vivara Urban Bottle

Vivara Urban Bottle

Vivara pattern was born in 1965 and represents a view of the homonymous crescent-shaped island in the Gulf of Naples – which waves now decorate the stainless steel of Urban Bottle by 24Bottles.

Emilio Pucci x 24Bottles Limited Edition reusable stainless steel bottle
Torre Urban Bottle

Torre Urban Bottle

Torre pattern shows an abstract and two-tone geometry which inspired “Pucci Pants”, a work by the artist Mel Ramos dated back to 1966. The historical pattern is often used by the Maison on their clothing and accessories collections, but not only.

The Emilio Pucci Paris flagship store on the iconic Avenue Montaigne is a modern palazzo designed by architect Joseph Dirand with plenty of input from the Brand’s creative director, Peter Dundas, and displays an impressive grandeur and sophistication. In fact, grey and purple marble inlay adorn the floor, inspired by the House’s iconic Torre print.

Drink responsibly‚ the Pucci’s way

The project is the result of a sustainability study promoted by a Stanford University student, born and developed within the Emilio Pucci Heritage Hub in its headquarters in Palazzo Pucci, Florence.

Emilio Pucci chose 24Bottles and created Vivara Urban Bottle and Torre Urban Bottle, designed to help spread awareness about sustainability.

The Limited Edition, available in two prints, Vivara and Torre, giving a touch of energy with their fluid, colourful movements and the strong black and white graphic style, is distributed from June the 12th 2019 in all the boutiques of the fashion house and on e-commerce.

Silk road and cross-cultural diffusion: China Growl Clima Bottle between two worlds

08 Jun 2019
24Bottles China Growl Clima Bottle Limited Edition reusable stainless steel water bottle
24Bottles Limited Edition China Growl Clima Bottle

Drawing inspiration from the ancient art of Oriental weaving, the China Growl Clima Bottle pattern design is a tribute to the precious silks typical of ancient China.

Through land, sea and river routes, mythological figures and world-famed trade exchanges, 24Bottles China Growl Clima Bottle carries the deep cultural vibrations of a connecting link between two worlds.

Silk: an Empress’ story

Legend has it that the Chinese Empress Si Ling-Chi sat in the shade of her court garden, sipping tea beneath gracious mulberry trees. She heard a tiny rustle in the leaves above her, and the breeze suddenly dropped a white cocoon into her teacup. Instead of picking it out of her drink, she watched as the hot water began to dissolve it. Soon her tea was laced with shimmering filaments. And Si Ling-Chi imagined the luminous gown she might weave for her husband, Hoang-ti, the mythic Yellow Emperor.

That is how Chinese tradition recounts the discovery of silk in the year 2700 BC. Si Ling-Chi went on to develop sericulture – the science of silk production.

24Bottles Limited Edition China Growl Clima Bottle

The silk road

Silk cloth was extremely valuable in Ancient China. Wearing silk was an important status symbol. Silk was even used as money during some Ancient Chinese dynasties.
The discovery of silk laid the basis to the world-famed trade, which led to extensive and multimillennial commercial exchanges between the Far East and West.
Silk was such an important product from China that the trade route from Europe to China became known as the Silk Road.
Sericulture became a state secret in China and remained a mystery for thousands of years, but around the thirteenth century, Italy became one of the major producers of silk. Some of the finest silk in the world is made in Italy today.

Exhibit in the Portland Art Museum – Portland, Oregon, USA.

The dragon on China Growl Clima Bottle

The Chinese dragon is a spiritual and cultural symbol that represents prosperity and good luck, as well as a rain deity that fosters harmony.
Chinese dragons have many animal-like forms, but are most commonly depicted as snake-like with four legs. They traditionally symbolize potent and auspicious powers, particularly control over water, rainfall, typhoons, and floods.
The dragon is also a symbol of power, strength, and good luck for people who are worthy of it in East Asian culture. During the days of Imperial China, the Emperor of China usually used the dragon as a symbol of his imperial strength and power.
That’s why, in Chinese culture, excellent and outstanding people are compared to a dragon.

24Bottles Limited Edition China Growl Clima Bottle insulated bottle
24Bottles Limited Edition China Growl Clima Bottle

The colours of China Growl Clima Bottle

In traditional Chinese art and culture, colours play a significant role; that’s why we picked blue, green, yellow and red when designing our Limited Edition China Growl Clima Bottle.

Calmness, nature, power and happiness are just a few of the emotions that we wanted to depict while designing China Growl.

Blue represents heaven in the sky, immortality, healing and calmness. It’s commonly mixed with the colour green, arising the combined colour qing (青).

Green symbolises new beginnings, renewability, and is usually tied to Nature among the Chinese community: growth, spring, harvest and health.

Yellow is the colour of royalty, power and wealth. Centuries ago, it was worn by emperors and it’s also a nod to the Yellow Empress, who discovered silk.

Red is an auspicious colour in Chinese culture, is capable of warding off evil spirits, representing luck, happiness, celebration and prosperity.

The Great Wall of China

New silk road, cross-cultural diffusion and sustainability

China has emerged as an economic and political power in the past decade. This has lead to significant changes in geo-economics, geopolitics and cross-cultural diffusion.
To strengthen connections between Asia, Europe and Africa, and promote cross-border trade, economic integration and inclusive growth, China founded the “Belt and Road Initiative” (BRI), a recent ambitious infrastructure project along with the ancient land and maritime Silk Road routes.
The project has the aim to address the infrastructure gap and boost economic growth, but the international community raised concerns on the potential worldwide environmental risk.
The Chinese government is fully aware of the imperative of “greening” the BRI and took various initiatives to make sure to seize the opportunity to share good practices and provide policy solutions to sustainable development.
Shouqing Zhu and Sha Song wrote an interesting article on the World Economic Forum’s website. They highlighted three cornerstones to ensure that environmental friendliness, climate resilience and social inclusiveness are built into the new investment projects and daily business operations in the Belt and Road region.
They hope that “the BRI will be a win-win solution for development and sustainability, and that China and other investing countries could make a great contribution to the green transition to sustainabilityin the countries along the ancient Silk Road.”

Limited Edition: an astonishing success

China Growl Clima Bottle was released as an exclusive Limited Edition on 24bottles.com. The

24Bottles and Elena Salmistraro for Malala Fund. Design meets charity.

12 Apr 2019

24Bottles and Elena Salmistraro have teamed up during Milan Design Week 2019 to create a brand-new collection designed to support Malala Fund.

24Bottles and Elena Salmistraro

24Bottles and Elena Salmistraro have teamed up to create a brand-new collection, launched during Milan Design Week 2019, designed to raise awareness on girls’ education (andsustainability), linked to a giving back project supporting Malala Fund.

Along with the young, talented Milanese designer we’ve given life to a poetic project, suspended between the earthly and the divine, narrating the indissoluble relationship between man and nature.

Elena Salmistraro’s graphic art decorates the steel of 24Bottles and tells two different stories, forming the background to two major and interconnected subjects: altruism and the protection of women.

Śakra Urban Bottle and the Moon Rabbit legend (Tsuki no Usagi)

The graphic on Sàkra Urban Bottle is a story in pictures from Elena Salmistraro’s point of view. The artist chose to represent the famous oriental legend of the Moon Rabbit, that revolves around the theme of altruism.
According to the Buddhist Jataka tales, the story sees as the lead characters a brave and generous rabbit, alongside with the ruler of the Trāyastriṃśa Heaven.

“Many years ago, the Old Man of the Moon decided to visit the Earth. He disguised himself as a beggar and asked Fox (Kitsune), Monkey (Saru), and Rabbit (Usagi) for some food.
Monkey climbed a tree and brought him some fruit. Fox went to a stream, caught a fish, and brought it back to him. But Rabbit had nothing to offer him but some grass. So he asked the beggar to build a fire. After the beggar started the fire, Rabbit jumped into it and offered himself as a meal for the beggar to eat.
Quickly the beggar changed back into the Old Man of the Moon and pulled Rabbit from the fire. He said “You are most kind, Rabbit, but don’t do anything to harm yourself. Since you were the kindest of all to me, I’ll take you back to the moon to live with me.”
The Old Man carried Rabbit in his arms back to the moon and he is still there to this very day exactly where the Old Man left him. Just look at the moon in the night sky and the rabbit is there!”

Diana Clima Bottle and the power of women

The influence that guided Elena Salmistraro for Diana Clima Bottle’s graphics derives from the Latin mythology.
Diana is the protecting divinity of women, guardian of springs, streams and wild animals, who accompanied by nymphs frequented woods, mountains and fresh clearings with her mystical aura.

About Elena Salmistraro
Elena Salmistraro is a Milanese designer and artist. She works as a product designer, artist and illustrator for leading companies in the creative sector, and her partnerships include: Apple, Disney, Alessi, Bosa, Seletti, Timberland, Replay, LuisaViaRoma and Yoox.
Her designs have been selected for some major art exhibitions. In 2016, she took part in W-Women in Italian Design. She was appointed world ambassador of Italian design in 2017 during “Italian Design Day”.
In 2017 she won the “Best Emerging Designer Award” at the Salone del Mobile – “Salone del Mobile Milano Award”. In 2018 she was appointed Ambassador of the Brera Design District for the FuoriSalone at the Milan Salone del Mobile.

About Malala Fund

Design, sustainability and zero emissions, but that’s not all: the 24Bottles + Elena Salmistraro Collection is also a charity effort.
24Bottles will in fact be donating 10% of profits to Malala Fund, the ONG founded by the Nobel peace prize-winning Malala Yousafzai, who is committed to ensuring the right to education, training and employment for girls all over the world.

24Bottles and the University of Rome Tor Vergata for climate change

05 Apr 2019

24Bottles and the University of Rome Tor Vergata: find out more on the project “Goccia” Goal One for Climate Change

24Bottles and the University of Rome Tor Vergata

The University of Rome Tor Vergata chose 24Bottles for the project “Goccia” Goal One – to promote Climate Change awareness to reduce the use of plastic bottled water throughout the campus.

14.000 disposable plastic bottles saved!

The overall idea revolves around a few, simple steps that allowed the University of Rome Tor Vergata to cut already 14 thousand plastic bottles in only two weeks since the project started.
We at 24Bottles are proud to have helped them achieve this remarkable goal with our carbon neutral reusable water bottles.

The Project Work “Goccia” came about thanks to two students of the MARIS Master at University of Rome Tor Vergata.
Vincenzo Ludovici Pietropaoli and Marco Uttaro created “Goccia” by taking up a best practice of the Network of Universities for Sustainable Development (RUS) for the reduction of plastic in Italian universities.
The two students integrated the best practices with analytical chemistry analysis in the new Laboratory of the Department of Chemical Sciences and Technologies, called “LabCap“, ISO 9001 Certificate which will guarantee university users the high quality of the water supplied by the installed water fountains and chillers.
Moreover, the water will be periodically subjected to laboratory analysis by LabCap whose results will be published on the website.