Coral Pulse: what has 24Bottles’ Athleisure Collection to do with climate change?

20 May 2019

Nature is sending us clear signals. We’ve already lost half the world’s coral because of human activity like dredging the seafloor, pollution, and greenhouse gases that warm ocean waters and make them more acidic.
That bad news for reefs is also bad news for the rest of the ocean and for humanity since we depend on the planet’s seas.

24Bottles' Coral Pulse

24Bottles Coral Pulse

We’ve known this for years, but the situation has only worsened, and now there is no more time to turn around. The Great Barrier Reef Marine Park Authority, has warned that only the “strongest and fastest possible action” will reduce the risks to the natural wonder.

To shed light on the issue, Pantone chose Living Coral as Colour of the Year 2019, and we at 24Bottles wanted to add our voice to this cry for help. That’s why when designing the new additions to our Athleisure Collection, we picked Living Coral to be part of our palette.

We wanted to raise awareness of coral bleaching by representing the issue directly on our Urban Bottle. We chose a fading tone to emphasize how the phenomenon is affecting coral reefs all over the world.

We named this particular piece “Coral Pulse” to symbolize that coral is actually a living creature which needs to breathe. Up to 85% of the oxygen we breathe comes from the ocean, but a healthy ocean depends on healthy reefs.

What can we do about climate change?

24Bottles’ Coral Pulse is our way of drawing attention to the urgency of taking action against climate change. The reduction in emissions required for the reef to survive demands international effort and an urgent and critical acceleration of policies to cut carbon pollution.

24Bottles’ Zero Emission policy allows you staying hydrated in style while reducing waste as well as the overall environmental footprint we all have on the planet. Let coral live!

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