Emilio Pucci X 24Bottles: the unexpected collaboration

On the occasion of the book’s launch “Unexpected Pucci” during Pitti Uomo, Emilio Pucci creates an exclusive limited edition Urban Bottle with 24Bottles.

Emilio Pucci 24Bottles Urban Bottle Torre Vivara palazzo Pucci Firenze

24Bottles and Emilio Pucci

Emilio Pucci and 24Bottles have teamed up to create an exclusive Limited Edition of two bottles dressed with world-known, historical patterns of the Italian fashion house: Vivara and Torre.


Emilio Pucci designs are instantly recognizable and embody a playful femininity that breaks with convention and looks at fashion in a new light.

Vivara Urban Bottle

Emilio Pucci 24Bottles palazzo Pucci Firenze prints

Vivara pattern was born in 1965 and represents a view of the homonymous crescent-shaped island in the Gulf of Naples – which waves now decorate the stainless steel of Urban Bottle by 24Bottles.

Torre Urban Bottle

Emilio Pucci 24Bottles palazzo Pucci Firenze Urban Bottle

Torre pattern shows an abstract and two-tone geometry which inspired “Pucci Pants”, a work by the artist Mel Ramos dated back to 1966. The historical pattern is often used by the maison on their clothing and accessories collections, but not only.


The Emilio Pucci Paris flagship store on the iconic Avenue Montaigne is a modern palazzo designed by architect Joseph Dirand with plenty of input from the Brand’s creative director, Peter Dundas, and displays an impressive grandeur and sophistication. In fact, gray and purple marble inlay adorns the floor, inspired by the House’s iconic “Torre” print.

Drink responsibly – the Pucci way

The project is the result of a sustainability study promoted by a Stanford University student, born and developed within the Emilio Pucci Heritage Hub in its headquarters in Palazzo Pucci, Florence.


Emilio Pucci chose 24Bottles and created Vivara Urban Bottle and Torre Urban Bottle, designed to help spread awareness about sustainability.


The Limited Edition, available in two prints, Vivara and Torre, giving a touch of energy with their fluid, colourful movements and the strong black and white graphic style, is distributed from June the 12th in all the boutiques of the fashion house and on e-commerce.

Emilio Pucci X 24Bottles Limited Edition

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