Emilio Pucci x 24Bottles Limited Edition presented at Unexpected Pucci

12 Jun 2019

24Bottles at Unexpected Pucci: dive into the glamorous atmosphere of “Unexpected Pucci” and find out more on the exclusive Emilio Pucci x 24Bottles Limited Edition.

Emilio Pucci x 24Bottles Limited Edition reusable stainless steel bottle
Emilio Pucci x 24Bottles Limited Edition

24Bottles at Unexpected Pucci

Emilio Pucci x 24Bottles Limited Edition was revealed to the world on June the 12th during a glamorous launch event held at Palazzo Pucci, in the beating heart of Florence, Italy.

The stainless steel of 24Bottles met the unmistakable pattern designs of the Italian fashion house, giving life to Vivara Urban Bottle and Torre Urban Bottle, which were part of a huge exhibition created and supervised by Laudomia Pucci, daughter of the late Italian stylist

Unexpected Pucci: the book

Published by Rizzoli New York and written by Laudomia Pucci, the new Unexpected Pucci book goes beyond fashion and lets the reader dive into the colourful world of Emilio Pucci.

Unexpected Pucci unveils all the most important Pucci interior design projects, from its foundation to the present with a special introduction by Suzy Menkes, editor of Vogue International, and the contributions of journalist Angelo Flaccavento, architect and designer Piero Lissoni and artists Francesco Vezzoli and Joana Vasconcelos.

Unexpected, in fact. Carpets, porcelains, pieces of furniture that, over time, have embellished all the most important moments of our Maison: now it is necessary that all this creative wealth reaches people, especially the younger ones who have not lived through the years in which these deluxe collaborations were born.

Emilio Pucci x 24Bottles Limited Edition reusable stainless steel bottle
Emilio Pucci x 24Bottles Limited Edition

The launch event

In Palazzo Pucci has been set up a creative labyrinth which, from above, draws in a stylized way the iconic Torre fantasy, where all the protagonists of the book are displayed, including pieces of furniture made with the most illustrious brands of the design world

Emilio Pucci x 24Bottles Limited Edition at Unexpected Pucci

24Bottles and Emilio Pucci

Emilio Pucci and 24Bottles have teamed up to create an exclusive Limited Edition of two bottles dressed with world-known, historical patterns of the Italian fashion house: Vivara and Torre.

Emilio Pucci designs are instantly recognizable and embody playful femininity that breaks with convention and looks at fashion in a new light.

Emilio Pucci x 24Bottles Limited Edition reusable stainless steel bottle
Vivara Urban Bottle

Vivara Urban Bottle

Vivara pattern was born in 1965 and represents a view of the homonymous crescent-shaped island in the Gulf of Naples – which waves now decorate the stainless steel of Urban Bottle by 24Bottles.

Emilio Pucci x 24Bottles Limited Edition reusable stainless steel bottle
Torre Urban Bottle

Torre Urban Bottle

Torre pattern shows an abstract and two-tone geometry which inspired “Pucci Pants”, a work by the artist Mel Ramos dated back to 1966. The historical pattern is often used by the Maison on their clothing and accessories collections, but not only.

The Emilio Pucci Paris flagship store on the iconic Avenue Montaigne is a modern palazzo designed by architect Joseph Dirand with plenty of input from the Brand’s creative director, Peter Dundas, and displays an impressive grandeur and sophistication. In fact, grey and purple marble inlay adorn the floor, inspired by the House’s iconic Torre print.

Drink responsibly‚ the Pucci’s way

The project is the result of a sustainability study promoted by a Stanford University student, born and developed within the Emilio Pucci Heritage Hub in its headquarters in Palazzo Pucci, Florence.

Emilio Pucci chose 24Bottles and created Vivara Urban Bottle and Torre Urban Bottle, designed to help spread awareness about sustainability.

The Limited Edition, available in two prints, Vivara and Torre, giving a touch of energy with their fluid, colourful movements and the strong black and white graphic style, is distributed from June the 12th 2019 in all the boutiques of the fashion house and on e-commerce.

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