Impact Report 2019

Impact Report
2019

It may be said that 24Bottles has been designed to become a B Corporation, as stated by Giovanni Randazzo and Matteo Melotti, the company’s founders:

“Since its establishment back in 2013, we always wanted to be a company able to drive a positive change.”

The mission they shared since the beginning, led them to inspire a huge community throughout the world by simply adopting a new, sustainable lifestyle:

“We know that our commitment can make a difference. Our main goal is to create a better future for the next generations.”

Even when people thought they were only visionaries, they’re now in the position to prove that this change is possible.

“Every day, we’re building it. Today, for tomorrow.”

Be the change you want to see

24Bottles® is the Italian design brand born in 2013 with the aim of reducing the impact of disposable plastic bottles on the planet and our lives.
The idea of our company comes from the search for the most convenient and functional solution to meet the need to hydrate in a way healthy, elegant and ecological day by day.
The concept is to create useful and functional objects that make the world a more pleasant and less polluted place. At 24Bottles® we believe that good design can change things for the better and can help people improve their health and quality of life as well as their look, in an environmentally friendly way.
Our focus is to combine form and function in order to offer uniquely lightweight collections of bottles, coordinated accessories and smart solutions, so as to foster a more sustainable and comfortable lifestyle, while keeping personal style in check.

We are a certified B Corporation, we envision a global economy that uses business as a force for good, and we strive everyday to reduce our impact on the environment.
24Bottles® has also embarked on an ambitious program to achieve Carbon Neutrality, with the aim of eliminating its carbon footprint.

Giovanni Randazzo & Matteo Melotti – founders

We are.

We believe.

Our business is driven by our Charter of Value and six values we do strongly believe in:

  • Sustainability
  • Functional beauty
  • Empowerment
  • Boldness
  • Daily learning
  • Education

These values are fully encoded in our business, in our Code of Ethics and in the Employee’s Handbook, because they are an essential part of our mission.

Therefore, our partners, workers and suppliers are carefully chosen, and they must share our values and our way of doing business.

We know we have a single planet


We know we have to act in a more responsible way


We envision the business as “a force for good”

We care.

We act.

Our mission statement is focused on:

widespread diffusion and promotion of an ethic and aesthetic sensibility about the environment, encouraging virtuous behavior for the biosphere balance;

providing a wide range of carefully designed, high-quality, easy-to-carry, sustainable stainless-steel bottles for daily hydration on the go in order to reduce plastic usage;

reducing and balancing out CO2 emissions in the atmosphere.

First goal:
A new sensibility

Our challenge

help people improve their health and quality of life as well as their look, in an environmentally friendly way.

Our commitment

promote – both with products and actions – a new sensibility, ethic and aesthetic.

In 2019 we have launched several projects to promote a more virtuous lifestyle and a better awareness about the environment.

The biggest one of them has been the official partnership with X-Factor 2019, a very popular talent-show broadcasted by Sky. The organizers decided to pursue solutions to ban single-use plastic from the show: we immediately decided to cooperate and support Sky and Fremantle – the TV show production brand – in providing a Clima Bottle to all the contenders and the crew members. This solution has helped to reduce the overall environmental impact of the TV show.

The Firenze Rocks was the biggest music festival of the year, and we partnered with Live Nation to make it more sustainable.

More than a thousand between cast and crew members received an Urban Bottle to avoid single-use plastic bottles in the backstage and stage areas. Meanwhile, we invited the public to collect the plastic and get it appropriately recycled. For every bag full of plastic correctly returned, we gave a gift and a discount code to buy a 24Bottles. In addition to that, a popular YouTuber roamed through the crowd asking questions about plastic pollution, raising awareness on the matter and distributing gifts by 24Bottles.

Our 2019
performance

Our 2020
target

18
Total number of instutions and organizations served

11
Partnership with NGOs

64
Hours serving the community

28
Total number of instutions and organizations served

14
Partnership with NGOs

96
Hours serving the community

Second goal:
Reduction of plastic usage

Our challenge

providing a wide range of carefully designed, high-quality, easy-to-carry, sustainable stainless-steel bottles for daily hydration on the go in order to reduce plastic usage.

Our commitment

we help people and organizations in finding a ready to use, easy and comfortable alternative to plastic bottles.

Large international companies have already chosen 24Bottles as partners to help them achieving sustainability goals with a creative twist.

OTB is an international fashion group, the parent company of many iconic brands:
• Diesel
• Maison Margiela
• Viktor&Rolf
• Marni
• Amiri

State-of-the-art companies such as Staff International and Brave Kid are also part of the group.

Remove Plastic from Water by Removing Water from Plastic is the message of the awareness campaign that involves all the OTB Italian companies for a total of 2,500 employees, and that in the coming months will be extended to the group’s foreign branches to reach a total of over 6,500 people.

With this move, OTB can now save more than 124.000 single-use plastic bottles per year.

Sergio Rossi is an Italian company that has become a primary referen- ce in the luxury sector.

In 2019, the Italian company decided to provide his 305 employees with a customized edition of Urban Bottle. Filling their reusable bottles at water fountains instead of buying disposable plastic ones is a significant step for all eco-conscious companies.

Given the 305 employees at Sergio Rossi, we estimated an average consumption per day of one single-use plastic bottle. It means 76.250 single-use plastic bottles will be spared every year at Sergio Rossi’s headquarter. Choosing Urban Bottle will allow Sergio Rossi to avoid releasing 6100 kg CO2 eq into the atmosphere.

Our 2019
performance

Our 2020
target

658 Mil
Total amount of plastic bottles saved per year

59,2 Mil
Kg of plastic waste saved

860 Mil
Total amount of plastic bottles saved per year

77,4 Mil
Kg of plastic waste saved

Third goal:
Reduction of CO2 emissions

Our challenge

we perfectly know that global challenges require global solutions. But we can ease them up, starting from us!

Our commitment

we do want to make our part in preserving the planet and its future.

We ensure a Zero Carbon Footprint to our products, because we track the CO2 emission caused by the production and the transportation of our products and we fully off-set them, planting an appropriate number of new trees every year. We cooperate with certified B Corp Treedom: until now, we have planted 4500 trees in different countries: a big, diffused forest called Oxygen, because it offsets the CO2 emission of all our products.

We put a magic number on our reusable bottles: – 0,08. This is the total amount of CO2 grams saved every time we use them instead of a single-use plastic alternative!

Our 2019
performance

Our 2020
target

27.590.426
Total Kg amount of CO2 emission saved

5.500
Total amount of trees planted

Yes
Zero Carbon footprint achievement

38.000.000
Total Kg amount of CO2 emission saved

7.000
Total amount of trees planted

Yes
Zero Carbon footprint achievement

Responsibility and transparency

Our 2019
performance

Click here to know more on our verified Benefit Impact Assessment score

Every section measures different items and could lead to different score according to the type of company and the field of activity, so the following score could be used only to measure the specific progress of our company through the time.

Conclusions:
2020 forecast and targets

As a sustainable company in Italy, with stores in more than 60 countries all over the world, we have a significant opportunity to drive change and work to truly help people go green with a simple act: start with a bottle.
The 2020 Covid-19 emergency’s impact on society will surely present us with new and unforeseen challenges. Being a B Corp is now even more essential to play a positive and decisive role and guide our communities to the change we envisioned. The exceptional consequences for economic activities may affect some forecasts. Companies will have a key role in protecting health, safety, and sustainability. We believe that coming together and finding innovative ways to minimize the consequences will be crucial to create a stronger community

The Impact Report, covering 24Bottles’ fiscal year 2019, puts the basis to the steps we’re taking to reach our community and sustainability targets for 2020.
Highlights include:
• increase communities’ engagement toward sustainability
• help more people and companies going sustainable
• reach a higher level of awareness on the 2030 Agenda
• a skilled, valued and engaged workforce is key for growth and sustainability.

24Bottles is taking steps to support its employees to improve their experience and knowledge.
Since its establishment back in 2013, we always wanted 24Bottles to be a company able to drive a positive change. We believe that this achievement is just the beginning and not the finish line, as our next mission is always moved forward.

Let us know your thoughts on how to improve our commitment by sending us an email to [email protected]

24Bottles is a brand made of men and women working every day to drive a positive change, envisioning a better and greener future for the generations to come.


Every day, we’re building it.


Today, for tomorrow.

#startwithabottle