During London Fashion Week, we at 24Bottles had the pleasure to partner with VIN+OMI, supporting each other in our mission against single-use plastic items
24Bottles went to the London Fashion Week with VIN + OMI! A moment we’ll never forget, especially because we’ve partnered to bring our sustainable message straight to the catwalk.
“Luxury” and “Eco” have historically been two very different industries.
Building a company that straddles the two can be challenging, but we can say it is rewarding too.
Since day one we have had sustainability as a fundamental brick in our vision as a company. We are constantly reducing our carbon footprint. To achieve that, we’re offsetting the whole amount of CO2 involved in the production of our stainless steel water bottles.
In addition to that, we are giving back part of our profits to organizations who take care of the health of our beloved Planet while we work to foster the good habit of going reusable.
Notable fashion icons such as Vivienne Westwood and Katharine Hamnett have been among the first to launch campaigns to raise awareness about social and environmental issues.
They’ve campaigned for the protection of fashion workers’ rights as well as against climate change.
Nowadays, with the advances in science and technology, fashion brands are investing to offer sustainable, eco-friendly clothing, including our friends at VIN + OMI.
Last September, on the occasion of London Fashion Week, we had the pleasure to partner with the London based fashion label VIN+OMI and thereby supporting each other in our mission against single-use plastic items.
VIN + OMI took over the Grand Terrace of London’s iconic St Pancras International Station for their SS19 show.
The duo brought the London Fashion Week to the iconic railway station to coincide with its 150th-anniversary celebrations and to mark the reopening of the public water fountain aimed at cutting the use of plastic bottles.
We were very pleased to provide with 300 customized Urban Bottles to the guests who attended the event, who could make use of the water fountain to quench their thirst, without losing any style points.
VIN + OMI are well known for their innovative approach to eco-fashion and have received international acclaim for their unique eco-practices and circular social impact projects.
Particularly, the Spring/Summer Collection 2019 by the British duo only contains eco-sustainable textiles and processes.
“This is our largest eco show to date. This season’s bags are the result of an exciting new collaboration with the London College of Fashion” Vin said.
“The BIN 2 BODY project started in June at London Fashion Week Men’s where we collected the waste plastic bottles from the event and processed them into durable rPET textiles that were then transformed into the bags that you saw on the catwalk at the Women’s Fashion Week.”
This was not the first time VIN + OMI have undertaken such ventures. In 2007 they worked with Artpoint and Nottingham Youth Services to develop an environmental clean up of the River Trent in Nottinghamshire.
“We worked with the probation service and youth services who organised groups to collect waste plastic from the river.
The waste plastic was collected and processed locally into plastic pellets and finally made into textiles.
A range of neon was produced, and the young people worked with VIN + OMI to design a range of clothing for themselves, learning basic sewing techniques and garment construction as part of the education programme.”
“Eventually, plastic will be banned” predicts Vin, “but in the interim period, if all designers did what we were doing on a larger scale, there would be no plastic in the ocean.”
See more of the VIN + OMI SS19 collection on vinandomi.com.