Marella and 24Bottles: Camille Walala’s pop design on Urban Bottle
Urban Bottle meets fashion: discover how Marella and 24Bottles collaborated for the capsule collection designed by Camille Walala
Marella and 24Bottles
Marella and 24Bottles joined forces and designed a special edition Urban Bottle to match the Marella ART. 365 SS19 collection designed by Camille Walala.
The Marella and 24Bottles Urban Bottle dons the geometric pattern designed by Camille Walala for Marella ART. 365 SS19 collection.
Her Digital POP style and her energy have been chosen for the upgrade of Marella ART. 365 SS19 collection: design, innovation and – for the first time – colours. A capsule composed of six items characterized by two geometric and distinctive patterns, complemented by a hobo bag, a clutch and a signature t-shirt with the logo of the project.
Marella was created as a collection in 1976 and became an independent firm in 1988. The brand of womenswear offers a glamorous, contemporary and easy-to-wear style.
The trends of season blend with Italian design and create collections which offer a wide range of products: coats, jackets, dresses, accessories and small easy-going items designed for a modern and dynamic woman who loves feeling good and stylish.
When it comes to Italian design and style, we at 24Bottles couldn’t help but step in, and we loved working together with Marella to create a unique, personalized Urban Bottle.
“I’ve always found Marella’s designs beautiful, so I’m honoured to be one of the artists invited to work with the brand on a special collaboration. The collection Marella ART. 365 is well known for its black-and-white design. So, what a challenge building on that with colour! I was excited to be able to contaminate the aesthetics of the collection with my own style. The result is a playful patterned blend of monochrome and colour”.
– Camille Walala
Camille Walala is an exciting artist. French by birth, Londoner by choice, well-known for her bold geometric patterns, vibrant colours and shifting perspectives. Camille has been carving out a name for herself as a multifaceted artist, working on projects as diverse as pedestrian crossings, street murals, nightclub interiors and multi-coloured labyrinths.
MARELLA ART. 365
Living fashion being aware of the trends but going beyond to claim one’s own style. The Marella collection ART. 365, since it was presented in 2014, highlighted its versatile and cross-seasonal character with proposals focused on formal elegance and offered in only two colours: black and white.
Design, multitasking and timeless: these are the identifying features of the Marella ART. 365 project, a collection made of versatile garments in just one fabric: seasonless, fluid, soft, hand-washable and wrinkle-free. All garments are mixable in every season, in every occasion.