The sustainable Italian brand and the historic NPO join forces to protect sea turtles with a special collection.
We’re glad to celebrate Oceans Day 2021 with an exciting partnership between 24Bottles and Sea Shepherd. Together, we’re launching a special water bottles collection sporting Sea Shepherd’s iconic logo to support the Jairo Med project and protect sea turtles.
Oceans Day 2021: the theme
The theme for World Oceans Day 2021 is “The Ocean: Life and Livelihoods” as well as a declaration of intentions to meet the Sustainable Development Goal 14 “Conserve and sustainably use the oceans, seas, and marine resources” by 2030.
Oceans Day: Design for a better future
World Oceans Day is a very heartfelt moment for us at 24Bottles. As a matter of fact, the brand was born to reduce the impact of disposable plastic bottles on the planet.
Plastic accounts for 95% of marine litter. Every year, millions of tons of plastic are dumped into the oceans, causing danger to the marine ecosystem, damage to biodiversity and a threat to the survival of several species.
Sea Shepherd Italia and the JAIRO MED project
To celebrate World Oceans Day 2021, 24Bottles supports Sea Shepherd Italy, which has always been committed to safeguarding this ecosystem and the life forms that inhabit it.
Through the Jairo Med project, Sea Shepherd is active in conserving and protecting sea turtles in the Mediterranean, with particular attention to the endangered Caretta Caretta species. These animals are strongly affected by the anthropogenic impact on their ecosystem. Many of them ingest plastic or get trapped in fishing nets. Moreover, laying eggs is compromised by the presence of humans on the beaches.
The Jairo Med project sees Sea Shepherd volunteers patrolling the Italian coasts during the summer months to locate and preserve turtle nests, protecting the eggs until they hatch. Patrolling continues in the cold months to look for beached or struggling turtles, in some cases due to illegal nets and litter.
The 24Bottles X Sea Shepherd Collection
24Bottles and Sea Shepherd are launching their collaboration on the occasion of World Oceans Day 2021.
The 24Bottles X Sea Shepherd Special Collection includes two variants. We engraved the NPO’s renowned banners on our Urban Bottle 500ml, the extra lightweight stainless steel water bottle by 24Bottles.
Jolly Roger Urban Bottle and Whale Urban Bottle will be available on the Sea Shepherd’s website starting from June the 8th, and all proceeds will support the Jairo Med project.