Silk road and cross-cultural diffusion: China Growl Clima Bottle between two worlds

08 Jun 2019
24Bottles China Growl Clima Bottle Limited Edition reusable stainless steel water bottle
24Bottles Limited Edition China Growl Clima Bottle

Drawing inspiration from the ancient art of Oriental weaving, the China Growl Clima Bottle pattern design is a tribute to the precious silks typical of ancient China.

Through land, sea and river routes, mythological figures and world-famed trade exchanges, 24Bottles China Growl Clima Bottle carries the deep cultural vibrations of a connecting link between two worlds.

Silk: an Empress’ story

Legend has it that the Chinese Empress Si Ling-Chi sat in the shade of her court garden, sipping tea beneath gracious mulberry trees. She heard a tiny rustle in the leaves above her, and the breeze suddenly dropped a white cocoon into her teacup. Instead of picking it out of her drink, she watched as the hot water began to dissolve it. Soon her tea was laced with shimmering filaments. And Si Ling-Chi imagined the luminous gown she might weave for her husband, Hoang-ti, the mythic Yellow Emperor.

That is how Chinese tradition recounts the discovery of silk in the year 2700 BC. Si Ling-Chi went on to develop sericulture – the science of silk production.

24Bottles Limited Edition China Growl Clima Bottle

The silk road

Silk cloth was extremely valuable in Ancient China. Wearing silk was an important status symbol. Silk was even used as money during some Ancient Chinese dynasties.
The discovery of silk laid the basis to the world-famed trade, which led to extensive and multimillennial commercial exchanges between the Far East and West.
Silk was such an important product from China that the trade route from Europe to China became known as the Silk Road.
Sericulture became a state secret in China and remained a mystery for thousands of years, but around the thirteenth century, Italy became one of the major producers of silk. Some of the finest silk in the world is made in Italy today.

Exhibit in the Portland Art Museum – Portland, Oregon, USA.

The dragon on China Growl Clima Bottle

The Chinese dragon is a spiritual and cultural symbol that represents prosperity and good luck, as well as a rain deity that fosters harmony.
Chinese dragons have many animal-like forms, but are most commonly depicted as snake-like with four legs. They traditionally symbolize potent and auspicious powers, particularly control over water, rainfall, typhoons, and floods.
The dragon is also a symbol of power, strength, and good luck for people who are worthy of it in East Asian culture. During the days of Imperial China, the Emperor of China usually used the dragon as a symbol of his imperial strength and power.
That’s why, in Chinese culture, excellent and outstanding people are compared to a dragon.

24Bottles Limited Edition China Growl Clima Bottle insulated bottle
24Bottles Limited Edition China Growl Clima Bottle

The colours of China Growl Clima Bottle

In traditional Chinese art and culture, colours play a significant role; that’s why we picked blue, green, yellow and red when designing our Limited Edition China Growl Clima Bottle.

Calmness, nature, power and happiness are just a few of the emotions that we wanted to depict while designing China Growl.

Blue represents heaven in the sky, immortality, healing and calmness. It’s commonly mixed with the colour green, arising the combined colour qing (青).

Green symbolises new beginnings, renewability, and is usually tied to Nature among the Chinese community: growth, spring, harvest and health.

Yellow is the colour of royalty, power and wealth. Centuries ago, it was worn by emperors and it’s also a nod to the Yellow Empress, who discovered silk.

Red is an auspicious colour in Chinese culture, is capable of warding off evil spirits, representing luck, happiness, celebration and prosperity.

The Great Wall of China

New silk road, cross-cultural diffusion and sustainability

China has emerged as an economic and political power in the past decade. This has lead to significant changes in geo-economics, geopolitics and cross-cultural diffusion.
To strengthen connections between Asia, Europe and Africa, and promote cross-border trade, economic integration and inclusive growth, China founded the “Belt and Road Initiative” (BRI), a recent ambitious infrastructure project along with the ancient land and maritime Silk Road routes.
The project has the aim to address the infrastructure gap and boost economic growth, but the international community raised concerns on the potential worldwide environmental risk.
The Chinese government is fully aware of the imperative of “greening” the BRI and took various initiatives to make sure to seize the opportunity to share good practices and provide policy solutions to sustainable development.
Shouqing Zhu and Sha Song wrote an interesting article on the World Economic Forum’s website. They highlighted three cornerstones to ensure that environmental friendliness, climate resilience and social inclusiveness are built into the new investment projects and daily business operations in the Belt and Road region.
They hope that “the BRI will be a win-win solution for development and sustainability, and that China and other investing countries could make a great contribution to the green transition to sustainability in the countries along the ancient Silk Road.”