The first 24Bottles pop-up store in Milan: welcome to our world

16 Sep 2021

Join the our community and visit the first 24Bottles pop-up store in Milan

On the occasion of the 60th edition of the Salone del Mobile 2021, 24Bottles returns to the Milanese and international design scene with an exciting news: visit with us the first 24Bottles pop-up store in Milan!

Let’s celebrate the first 24Bottles pop-up store in Milan

After months of pandemic restrictions, the special September edition of the Milan Design Week 2021 allowed us to be even closer to our community.
Every year, we’re used to engaging our community with some fun and sustainable activities during Milan Design Week and Salone del Mobile.
This time, we wanted to celebrate a new beginning and launch the latest Fall Winter 2021 Collection. That’s why we released the first 24Bottles pop-up store in the heart of Milan Central Station.

Patterns and colours: welcome to our sustainable world

Sustainable Italian design is now easily available for all the thousands of commuters and travellers that every day pass through the world-renowned Milan Central Station.

From September the 3rd to October the 20th, 2021, we’ll be happy to welcome customers to the first 24Bottles mono-brand store. Our new creative universe is expressed in a store that represents a journey into the world of 24Bottles.

This dimension speaks of elegance and natural paths, abstract landscapes and clean lines contrasted with highly touchable surfaces and complex textures.

What’s the next stop?

24Bottles is a brand always on the move, ready to seize every opportunity to meet its community around the world.
The idea of opening the first pop-up store in Italy was born because we are an Italian brand. Even if our community is international and our products are distributed in over 65 countries, we’re proud to share with you all the inspiration that comes from our Italian roots.
The decision to start in Milan was dictated by coincidence between the launch of our new Fall-Winter 2021 Collection and the special edition of Milan Design Week.
Where will the next chapter lead us to share new experiences with the 24Bottles community? Stay tuned to discover the next step!

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