A DOODLE ART STORY
2023 marks the 10th anniversary of 24Bottles’ foundation. As part of a year full of celebrations, we wanted to honour our community and make it the hero of a cheerful, visual tale.
We teamed up with FRA! - the illustrator who painted our brand’s evolution on the walls of our Milan Flagship Store with his Doodle Art - and asked him to capture the essence of the 24Bottles Family by characterising the emblems of its lively and diverse nature.
This is the path that led us to create the FRA! X 24Bottles Limited Edition Clima Bottle Capsule Collection.
The icing on the cake? We couldn’t ask for a better occasion to launch it than Milan Design Week 2023, one of our favourite times of the year to engage with our community.
What makes the perfect creative flow to me?
You need to find your dynamic balance,
set your goals effectively,
believe in your ideas and nurture your passion.
- FRA!
Why did we choose to tell this story through Doodle Art?
Because it can be used to disrupt thought patterns, inspire original ideas, and enable visual brainstorming, frequently with a surprising outcome.
And that perfectly sums up the soul of our community!
FRA! X 24Bottles Limited Edition
Did you find your favourite doodle on our Limited Edition Clima Bottle?
There’s plenty of inspiration among trees, ideas, dreams, energy, values, creativity, love, emotions, happiness, commitment, wonder, music, kindness, travels, relations, purpose, memories, and the future.
Discover the whole story on Instagram
